Media & Speaking
Voice of the Customer is one of the most under-leveraged and misunderstood tools in business. Jessica Fraser, founder and CEO of ElucidCX, has made it her work to change that. Through speaking engagements, podcast conversations, and media appearances, she shares what thousands of hours of one-on-one customer conversations have taught her about growth, retention, and the gap between what companies think their customers are saying and what customers are actually saying.
In this episode of The Entrepreneur's Blueprint podcast, Jessica sits down with host Courtney Cook to pull back the curtain on the ElucidCX Method™. If you've ever wondered what it actually looks like when a company stops guessing and starts listening, this is a good place to start.
At a recent Woodlands Online AI Symposium, Jessica made the case that AI is only a tool for Voice of the Customer; the most meaningful work happens in the actual conversations. AI can analyze, synthesize, and quantify but it cannot ask a follow-up question, sit in silence while someone finds the right words, or earn the kind of trust that makes a customer say what they actually mean.
As Seen In
Woodlands Online featured Jessica Fraser and the story behind ElucidCX, including why she founded the company, what the CX perception gap actually costs businesses, and how human conversation paired with AI creates a kind of customer intelligence that surveys were never designed to deliver. A hometown story with a national application.