About Us
Why This Matters
Let’s be honest—most people don’t fill out surveys. And when they do, the answers are often surface-level, rushed, or overly polite. Businesses are left guessing what really matters to the customers they’re trying to serve.
Add to that the noise of AI-generated everything—automated reviews, scripted replies, synthetic feedback. In a world where people are starting to wonder what’s actually real, human conversations matter more than ever.
At ElucidCX, we don’t rely on bots or bulk responses. We talk to your customers—one-on-one, human to human. We listen for what they value, what they remember, what built trust (or broke it). And then we help you act on that insight. It's the true voice of the customer.
Real growth starts with real insight. Real insight comes from real conversations.
Our Mission
We exist to help take the guesswork out of understanding what your customers truly value. We're not redefining connection; we're remembering it, embracing it, and enhancing it with insight, clarity, and impact. We believe every business should know what their customers value. And we believe the best way to get there is through real conversation.
Our Core Values
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Empathy Over Assumption – We ask first, interpret later
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Clarity Through Conversation – We turn stories into strategic insight
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Partner-Centered Impact – We guide you from voice to vision
Who We Serve
From agencies to software platforms, industrial services to professional firms, ElucidCX partners with organizations of all sizes. Our qualitative-first process helps teams who want to decrease customer churn, align messaging, and lead with real insight.
Our Story
Our founder, Jessica Fraser, launched ElucidCX out of one core realization that honest, one-on-one connection can change everything for a business. Frustrated by interpretation gaps and shallow metrics, she built a human-first, conversation-forward consultancy—supported by elegant AI—so clients can lead with confidence grounded in the true voice of their customer.
