The Origin Story

A long time ago, in a galaxy far, far away…

Oh wait, that introduction is already taken. Let’s try another. 

Once upon a time…

No, that one doesn’t quite fit either. 

We humans love a good story. We’re gripped by tales that transport us, challenge us, or teach us something new. And thanks to the flood of superhero stories that surround us, we’ve come to crave a good origin story.

To that, I’ll gladly comply. 

I’ll admit, I wish the origin story for ElucidCX had a little more flair. But the truth? I got here after many (many) years of learning, leading, and forging new paths. It’s the sum of a million tiny decisions over my lifetime that led to this place of starting a business. And, like the man in the arena (one of my favorite quotes), I’m marred by dust and dirt. I have erred and come up short. I’ve got the scars to prove I’ve been in battle. I haven’t spent a single day on the sidelines; I rolled up my sleeves and jumped into the arena every time. These experiences have taught me a great deal and helped propel me into this new adventure. 

So, how far back should we go for this origin story? 

When I was in second grade I wanted to be an author. I thought I’d spend my days in the most picturesque of places writing fiction that captured readers’ hearts. In fifth grade, I traded that dream for the dream of becoming the next Barbara Walters, asking others deep questions to uncover deeper truths. When I got to college, I sat in journalism classes to become a leader in public relations. And when I graduated college, I ended up working in hyper-local digital media, publishing, ministry, and oil and gas. 

The thread across all of it, though? Connection. 

Whether writing or marketing, leading teams or meeting with clients, I’ve been driven by the goal of making others feel seen, heard, and valued. 

Having built client experience (CX) frameworks at previous places of employment, I know the benefits of customer feedback. I also know how hard it is to get it. Surveys get ignored. People are inundated with “quick” forms offering discounts or gift cards. The intent is good. The execution…exhausting. Surveys are important; I won’t deny it. But nothing compares to a conversation. Something incredible (dare I say magical?) happens when you truly listen to what your customers have to say. 

You no longer have to guess what they value. 

You no longer have to guess what messaging will land.

You no longer have to guess how you can improve their overall experience. 

Why? 

Because you know. 

And once you know, you can act. 

I asked myself one Sunday, “How can I help companies better connect with their customers?” The answer: connection. This isn’t just about soft-skills; it’s about a strategic advantage. It’s what fuels innovation, marketing, and loyalty. It’s what turns brands into movements and customers into advocates.

In a world where we’re texting, emailing, and DM’ing, I wanted to build a business that talks directly to others. I chuckle a bit because I call it “old-fashioned.” It’s not really old-fashioned, though, and it’s not really revolutionary, either. I’m just going back to the basics, and I’m bringing smart, innovative tools with me. 

I care deeply about connection. I’m hyper-focused on it. As a result, I built a company that uses connection as a lynchpin to change the way businesses intentionally engage with their customers. ElucidCX takes the voice of the customer and elevates it. 

I’m not redefining connection; I’m remembering it, embracing it, and enhancing it with insight, clarity, and impact. 

And that, my friends, is the origin story of ElucidCX. It’s not flashy, but it’s honest. And it’s built upon a simple and powerful belief that connection can change everything.