The Customer Clarity Assessment

What your customers tell us will transform how you run your business.

This short assessment helps us both determine whether the ElucidCX approach to Voice of the Customer aligns with your needs, and if so, how to make our first conversation as useful as possible for you.

First name

Last name

Email

Company name

What best describes your organization?

What industry are you in?

How are you currently gathering feedback from your customers? (Select all that apply)

On a scale of 1–10, how confident are you that you truly know what your customers value most about working with you?

Which of these best describes what's driving you to look at Voice of the Customer (VoC) right now? (Choose only 2)

We're experiencing churn we don't fully understand

We're preparing for a strategic pivot or repositioning

We want to uncover new revenue opportunities

We're preparing for a funding round or exit

We're growing fast and want to stay grounded in what customers value

We've been guessing what customers value and want to stop

We have a PE partner or board asking for customer intelligence

We are growth-minded and always want to improve how we can deliver for our customers

Other

Do you know why your last five customers have churned?

Yes

No

Have you ever made a business decision (about messaging, pricing, services, or strategy) that you later realized missed what your customers actually wanted?

Yes, more than once

Yes

Not that I'm aware of

Do you know what your three best clients would change about working with you?

Yes

No

In your own words, what do you think your best customers would say is the primary reason they stay with you?

When you describe what makes your company different to a prospect, how confident are you that your customers would use the same words?

Very confident

Somewhat confident

Not confident

Are there services, capabilities, or expertise your business has that you think your customers are underusing or don't know about?

Yes

No

Not sure

When your best clients refer you, how often does it happen and how confident are you in the language they use?

What's your timeline for getting started?

Ready now (in next 30 days)

1-3 months

3-6 months

Just exploring options

Are you the decision maker for this type of engagement?

Yes, this is my decision

I'd need to involve others

I'm researching on behalf of someone else

What would have to be true at the end of a VoC engagement for you to consider it a success?